
- Instructor: webdox
- Lectures: 104
- Duration: 17 weeks
Digital Marketing is an online platform such as Social Media, Web Applications, etc to promote business, product, or service of some kind. The goal of Digital marketing is to get the maximum conversions of the target that we set as our goal. Now the goal here can be maximizing the traffic to a website or phone app, get maximum clicks to some link, get maximum calls for business (lead capturing), so on and so forth. We at Webdox Infotech & Computer Institute will help students find the Digital Marketing Course in Jalandhar alongside answering all of your questions associated with the Digital Marketing.
Different Channels of Marketing
We can divide channels of marketing into two broad categories:
- Inbound Channels
- Outbound Channels
Inbound Channels
In this channel we expect the traffic to come to our platform. In order to achieve this goal we opt for many techniques such as:
- Adding a business to various directories and local search engines.
- Optimizing our website with various SEO (Search Engine Optimization) strategies such as addressing the relevance of the content by creating a portfolio of relevant keywords with higher search volume, Addressing the authority of the website by getting more backlinks, etc.
- Opting Local SEO strategies such as Google Add my Busines.
Outbound Channels
In outbound channels, we try to reach out to the audience based on the type of content. Some of the outbound channels are:
- Facebook Advertisement
- Twitter Advertisement
- Using Q/A Forums such as Reddit and Quora to address certain questions that publicize one’s service.
- Email Marketing
- SMS Marketing … and much more.
Why digital marketing is important..?
As we all know the no. of Internet users is increasing in India after Jio Launched its 4G Internet in 2015. Almost everyone now owns some kind of smartphone with internet access, therefore the digital platform is becoming more and more indispensable for marketing.
Let’s try to evaluate digital marketing as a field in two important parameters:
1) Google Trends
2) PayScale.
Google Trends in Digital Marketing
Digital media is so pervasive that consumers have access to information at any time and any place they want it. Gone are the days when messages or calls to the people got about your products or services came from you. Digital media is a growing source of entertainment, news, and social interaction, shopping and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers and etc, are saying also. People want brands they will trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
Manage customer relationships across all channels
It’s not enough to only know your customers; you want to know them better than anybody else so you’ll communicate with them where, when, and the way they’re most receptive to your message. to try to that, you would like a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, spam, point of sale, etc. Marketers can use this information to make and anticipate consistent, coordinated customer experiences that will move customers along within the buying cycle. The deeper your insight into customer behavior and preferences, the more likely you’re to interact with them in lucrative interactions.
Three keys to digital marketing success
- Extract value from big data to make better faster decisions.
- Manage customer relationships with both digital and traditional.
- Respond and give initiate dynamic customer interactions.
Scope of Digital Marketing in India?
Digital marketing used a marketing method to market products online. So in simple terms, we will say that we are promoting our products to customers who are using the web.
In every era, marketing has evolved supported what the customer is using. If you return in history, you’ll see that sometimes when customers used Radio, it gave birth to radio advertising and marketing. Next, we got the boom of televisions, it’s one among the widely used device globally, which allowed the businesses to succeed in a mass audience with TV ads. Even today TV advertising is one of the foremost used advertising strategies for companies. Since the boom of the web, more customers started using the web, which gave birth to a replacement era of selling originally called as Internet marketing, which is now called Digital Marketing.
Get a Job in Industry:
According to survey the average salary of a Digital Marketing Manager in India is ₹541,711. In digital marketing, we have many specializations, so you will have man options to start career.
- Digital marketing strategist
- Digital marketing executive
- SEO analyst
- Social media specialist
- Google AdWords specialist
- Email marketing specialist
- Web Analyst
- Online reputation manager
Digital Marketing Course in Jalandhar
Webdox Infotech & Computer Institute provides a Digital Marketing Course in Jalandhar at affordable prices. In this course, we will cover SEO, SMM, SMO, Adwords, Google Analytics, and 21 more modules.
100% Practical Training+Live Projects+Certifications+Jobs
Course Details
Course Name | Digital Marketing |
Duration | 17 weeks |
Course Timing | Morning, Evening |
Topic | Digital Marketing Overview, Website Creation, E-mail, Affiliated, PPC, Social media SEO, etc. |
Location | SCF 4, BSF COLONY MARKET, OPP.HMV COLLEGE NEAR SUBWAY.
CONTACT: 9872118234 |
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Market Research
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Make a Website
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Lecture 2.1Build This Sit
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Lecture 2.2Why Use WordPress vs. Wix, Weebly etc?
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Lecture 2.3How to Get a Free Domain & 60% Off Web Hosting
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Lecture 2.4How to Add Pages, Post, Menus & Widgets
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Lecture 2.5How to Add a Premium WordPress Theme
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Lecture 2.6How to Improve Your WordPress Security with Plugins
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Lecture 2.7How to Activate Your Free SSL Certificate in 1 Click!
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Lecture 2.8How to Set Up Email Addresses for Your Business
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Lecture 2.9How to Set Up Email Addresses for Your Business
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Email Marketing
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Lecture 3.1Why Market Your Business with Email?
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Lecture 3.2How to Create a Free Mailchimp Account
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Lecture 3.3Add Opt-Ins & Pop Ups to Your Website for Free
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Lecture 3.4Collect Emails Without a Website
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Lecture 3.5Create an Email Campaign with Mailchimp
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Lecture 3.6Write Email Subject Lines That Get Opened
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Lecture 3.7Email Marketing Analytics
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Copywrinting
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Search Engine Optimization
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Lecture 5.1An Overview of SEO
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Lecture 5.25 SEO Metrics to Measure SEO Performance
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Lecture 5.3How to SEO Optimise Your Homepage
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Lecture 5.4How to Verify Your Website in The Google Search Console
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Lecture 5.5How to Double Conversions by Improving Website Speed
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Lecture 5.6How to Take the Google Mobile Friendly Test
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Lecture 5.7How to Do Keyword Research: Steps & Strategy
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Lecture 5.8How to Quickly Brainstorm 1000’s of Keyword Ideas
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Lecture 5.9How to Narrow Down Your Keyword List (Updated)
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Lecture 5.10How to Assess Keyword Competition & Choose Target Keywords
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Lecture 5.11How to Write Title Tags Search Engines Love
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Lecture 5.12How to Skyrocket Clickthrough Rate with Meta Descriptions
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Lecture 5.13How to Appear in the Google Image Search Results
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Lecture 5.14Copy Optimization: Headings Tags, Outgoing & Internal Links etc.
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Lecture 5.15The Types of Backlinks That Really Matter and How to Get Them
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Lecture 5.16How to Maximise Links for Your SEO Campaigns
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Lecture 5.17How to Create Content That Generates Links & Social Shares on Autopilot
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Lecture 5.18How to Leverage Authority Websites and Top of the Search Results
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Lecture 5.19The Poster Boy Formula – Build Traffic, Backlinks & Valuable Relationships
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YouTube Marketing
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Lecture 6.1YouTube Marketing Overview
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Lecture 6.2YouTube Marketing Strategy
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Lecture 6.3How to Find Video Ideas with Competitor Analysis
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Lecture 6.4How to Find YouTube Video Ideas with Keyword Research
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Lecture 6.5YouTube Account Setup
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Lecture 6.6YouTube Account Optimisation
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Lecture 6.7YouTube Banner
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Lecture 6.8YouTube SEO
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Lecture 6.9YouTube Channel Tags
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Lecture 6.10Enable Custom Thumbnails
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Lecture 6.11YouTube Thumbnails
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Lecture 6.12YouTube Cards
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Lecture 6.13YouTube Comments
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Lecture 6.14Manage Multiple YouTube Accounts
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Lecture 6.15YouTube Monetisation
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Lecture 6.16YouTube VidIQ (Free Tool)
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Lecture 6.17YouTube – Increase Subscribers by 400%
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Lecture 6.18YouTube Ads
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Lecture 6.19YouTube Analytics
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Facebook Marketing
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Lecture 7.1Why Market Your Business on Facebook?
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Lecture 7.2Facebook Page Setup
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Lecture 7.3Facebook Icon
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Lecture 7.4Facebook Cover Image
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Lecture 7.5Facebook Page Description
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Lecture 7.6Facebook – What to Post?
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Lecture 7.78 Tactics To Get Your First Page Likes
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Lecture 7.8Secret Way to Boost Page Likes
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Lecture 7.9Facebook Competitions / Contests
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Lecture 7.10Facebook Groups
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Lecture 7.11Facebook Live
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Lecture 7.12Manage Multiple Facebook Pages
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Lecture 7.13Facebook Comments & Reviews
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Lecture 7.14Facebook Insights
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Twitter Marketing
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Lecture 8.1Twitter Marketing – What You Will Learn?
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Lecture 8.2Twitter Profile Setup
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Lecture 8.3Twitter Accounts to Follow
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Lecture 8.4Twitter Profile Optimisation
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Lecture 8.5Twitter Features
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Lecture 8.6Twitter – What to Post?
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Lecture 8.7Twitter Followers
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Lecture 8.8Twitter Hashtags
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Lecture 8.9Twitter Polls
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Lecture 8.10Pinned Tweets
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Lecture 8.11Twitter Customer Acquisition
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Lecture 8.12Twitter @Mention Influencers
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Lecture 8.13Twitter on Your Website
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Lecture 8.14Twitter Analytics
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Quora marketing
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Lecture 9.1Why Market Your Business on Quora?
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Lecture 9.2Quora Marketing Strategy
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Lecture 9.3Quora Account Setup
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Lecture 9.4Quora Account Optimisation
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Lecture 9.5Build a List of Questions to Answer
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Lecture 9.6Format Your Answers for Maximum Clicks
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Lecture 9.7Quora Promotion
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Lecture 9.8Find Blog Post Ideas with Quora
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Lecture 9.9Quora Business Page Setup
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Lecture 9.10Quora Analytics
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